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Profit First Professionals UK & Ireland
An elite membership for successful
Accountants, Bookkeepers & Coaches
all Certified & Fully Licenced
Profit First Professionals
This is what are members are saying
Deb Halliday
Deb Halliday
Deb Halliday
"I built a business that could run by itself and I decided to make the decision, like Tim, to step away from compliance completely and concentrate all my efforts on advisory.
It's really exciting as I can concentrate all of my efforts on Profit First and the single most important factor, is that I would never have been able to complete this journey without the support and mentorship from Tim, Duncan, Jason, Kerry and the rest of the team.
I can't tell you what an important decision it was for me to join Profit First Professionals. I would never have been in this position if I hadn't have read the book and then jumped into the membership under the guidance of Tim and Duncan."
Jon Norton
Deb Halliday
Deb Halliday
"I've been on the Profit First Accelerator programme for a year now, during which time my turnover has grown by 45%, most of which has gone to profit, more than covering the cost of the programme already.
My business is in a far better place - more organised and ready to really scale things up. Excited and ready for the second year of the programme.
The support and regular calls from Duncan, Tim and Jason are fantastic. Bringing a mix of experience and perspectives, they all understand the specific challenges and opportunities facing an accountancy practice, they effectively becoming a virtual board of directors.
Their help and advice covering every aspect of the business has been invaluable."
Hetty Verney
Deb Halliday
Hetty Verney
"I've been a Profit First Professional for over 5 years, and it's been an absolute game-changer for me, both in business and personal.
In the first 2 years, it enabled me to pay for a trip to the West Coast of America for 3 weeks, and now in my 5th year, I have paid for me and my youngest son to visit my eldest son in New Zealand for Christmas.
If you get Profit First set up properly in your business it will be a game-changer for you in how you run your business, honestly, it's the best thing ever!"
Gareth Evans
Elizabeta Ivonciene
Hetty Verney
"I started my Profit First journey with Tim and the team at Profit First Professionals UK & Ireland, back in October 24 and I've got to say it's been an absolute game changer for me.
Not only has it changed the way that I look and think about cash flow when I'm dealing with my clients, it's also had a tremendous impact on on my business itself.
Tim and the team have been nothing but supportive. The learning materials been great. They've just been so hands on with the training, it's led to my business being more profitable to setting up another business specifically for this.
And not only that, it's having a major impact on the clients that we already serve, as well as helping us find some new ones that otherwise would have been out of bounds for us."
Elizabeta Ivonciene
Elizabeta Ivonciene
Elizabeta Ivonciene
"I’d been on the side-lines of Profit First for a while—though ‘lurking’ isn’t quite the right word, I was absorbing everything, implementing what I could, and even started my first Profit First allocation.
Deep down, I knew I’d take the leap one day because it felt like the missing piece of the puzzle in my business.
I finally signed up in January 25, thinking I already had a solid understanding. But wow, little did I realize how much more there was to learn!
The support from the Profit First UK team was incredible, helping me move through the certification process quickly. The real surprise came when I assessed my own business! I thought I had it all figured out, but I uncovered new insights, saved money, and actually made more profit!
That first official Profit First allocation? I can’t even put into words how emotional and exciting it was. Reading about it is one thing, hearing success stories is inspiring, but experiencing it in my own business was next level.
At first, I wasn’t sure how I’d find my first clients, but with the team’s guidance, it happened faster than I expected. That’s when the real transformation began—not just for me, but for my clients. I’ve always had happy clients, but for the first time, I saw someone literally jumping for joy, realizing they could finally take control of their finances.
Every step of this journey has been incredible. I’ve learned so much, grown both professionally and personally, and I can’t wait for what’s next.
Most importantly, I’m excited to help more business owners experience this same joy.
I’m truly grateful to have found this community. There are so many programs out there for accountants, but this? This just feels right. Thank you for welcoming and supporting me!"
Stephen Edwards
Elizabeta Ivonciene
Elizabeta Ivonciene
"Within 2 years we saw a 70% increase in our own profit, that was life-changing!
I realised, that just being a normal Accountant wasn't enough, I felt being in different masterminds, workshops and business rooms every time I introduced myself and said I'm an Accountant, it just felt like something was missing. Profit First gave me a way to stand out from the crowd.
Looking back to when I joined, the whole training experience was really smooth. It was enlightening because actually a lot of what you apply is in your own business, so I took a lot of personal benefit implementing Profit First in my own business.
I also got the chance to test it with 3 beta clients and the feedback was amazing, and to be honest, probably within maybe 6-8 weeks we started seeing a benefit from becoming a Profit First Professional.
We rebranded pretty quickly to fully dive in to Profit First and everything it has to offer and and we've just gone from strength to strength, the clients have loved it.
We've kind of evolved our offering over time and we've got a lot of confidence from the support from Tim, Duncan and the whole community.
I think it's heading in a really good place and Profit First in the UK is only is only going to get stronger and stronger."
Profit First Professional UK & Ireland Team
Tim Seymour
Jason Withers
Duncan Lloyd
Joint Owner of Profit First Professionals UK.
Tim ran his Accountancy Business for 17 years before selling for a large profit to fully transition into coaching business owners how to implement and maintain Profit First, which when maintained correctly will increase the cash in the business and drive profits forward positively.
Tim's focus a
Joint Owner of Profit First Professionals UK.
Tim ran his Accountancy Business for 17 years before selling for a large profit to fully transition into coaching business owners how to implement and maintain Profit First, which when maintained correctly will increase the cash in the business and drive profits forward positively.
Tim's focus and time is now spent supporting the UK Profit First Professionals via1-2-1 sessions and Group Sessions.
Speaking with Accountants, Bookkeepers & Business Coaches every day enables Tim to understand the current issues holding them back, using this knowledge helps support the current members in overcoming the obstacles and hurdles halting their progress.
Tim hosts a free community, Croissants & Coffee aimed at supporting Accountants & Bookkeepers who are interested in Profit First but not yet ready to join.
He gets immense pride from guiding others to travel the same journey he travelled not so long ago.
Duncan Lloyd
Jason Withers
Duncan Lloyd
Joint Owner of Profit First Professionals UK.
Duncan became a Profit First Professional in 2019 having first been introduced to the system by a client.
Profit First is now central to client service in Duncan’s firm, www.cloudaccountant.com, and he evangelises about the system to anyone who’ll listen.
Duncan started Cloudaccountant having wor
Joint Owner of Profit First Professionals UK.
Duncan became a Profit First Professional in 2019 having first been introduced to the system by a client.
Profit First is now central to client service in Duncan’s firm, www.cloudaccountant.com, and he evangelises about the system to anyone who’ll listen.
Duncan started Cloudaccountant having worked for a multinational accountancy firm and then as FD in multiple businesses, so he brings a wealth of experience to the Profit First family.
Profit First UK is about nothing less than the transformation of UK accounting, book-keeping and coaching for SME’s, and Duncan has seen first-hand what it can do for clients – both for their companies and by association, their personal lives. The testimonials speak for themselves.
Duncan’s experience of building a profitable firm from scratch, will be of huge benefit to the members of Profit First UK.
Both Duncan and Tim believe in collaboration of PFP’s, and that we can achieve greater results more quickly by working in this way.
Duncan and Tim share a vision for how the brand can develop further for PFP’s in the UK, bringing them greater revenue, client stickiness, and work fulfilment.
Jason Withers
Jason Withers
Jason Withers
Certified Profit First Professional Guide UK.
Profit First Implementation Specialist.
Using the Profit First cash management system, Jason empowers business owners to gain clarity, certainty and mastery over their money so that they can consistently pay themselves first and make informed financial decisions to safely accelerate the growth a
Certified Profit First Professional Guide UK.
Profit First Implementation Specialist.
Using the Profit First cash management system, Jason empowers business owners to gain clarity, certainty and mastery over their money so that they can consistently pay themselves first and make informed financial decisions to safely accelerate the growth and profitability of their business.
Jason believes that every business owner deserves to be fully rewarded financially for the time, effort and energy that they invest in their business so that they have more choices that positively impact their personal life, their business life and their social outlook.
As a Profit First Implementation Specialist, Jason is adept in making sure that all of his clients have an initial set up that is appropriate for their business, encompassing a clear focus and emphasis on future positive financial outcomes for both the business and the business owner.
In his work as a Profit First Guide, Jason mentors and coaches other Profit First Professionals in the UK through their Profit First Certification and beyond, helping members to develop strategies to incorporate Profit First into their service offering.
Email Jason: jason.withers@profitfirstuk.co.uk
Kerry Postel
Jason Withers
Jason Withers
Certified Profit First Professional Guide UK.
Kerry Postel is a dedicated Profit First Professional with a mission to help other businesses implement Profit First in their own business and to help them share that message with their clients.
Kerry first implemented Profit First in her business in 2015 after Mike Michalowicz called her and
Certified Profit First Professional Guide UK.
Kerry Postel is a dedicated Profit First Professional with a mission to help other businesses implement Profit First in their own business and to help them share that message with their clients.
Kerry first implemented Profit First in her business in 2015 after Mike Michalowicz called her and invited her to become a Profit First Professional and an invite to the first ProfitCon in NJ, USA.
Kerry is passionate about seeing other businesses be profitable and sees Profit First as a game changer for those businesses that take that step to implement it in their business.
With years of experience as a professional bookkeeper and the founder of Abacus Business Solutions, Kerry brings a unique blend of financial expertise and practical insight to her clients.
Kerry and her team work with home service business owners to take control of their finances and maximize profitability. Kerry understands the challenges small business owners face in managing cash flow, controlling costs, and staying profitable in a competitive market. She uses the Profit First methodology to help her clients understand and trust their numbers, enabling them to make confident, informed financial decisions that drive sustainable growth.
Kerry’s approachable and supportive style has earned her a reputation as a trusted partner for businesses looking to transform their finances. Whether she’s working with a client one-on-one or sharing her expertise through educational content, her goal is to simplify financial management and show business owners that profitability doesn’t have to be complicated—it just takes the right plan.
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